Being a Servant and Imagineer in BioTech – with Marty Keiser

Eric Kristiansen • June 17, 2022

Marty Keiser is the Walt Disney of BioTech. Marty is an imagineer at heart who is seeking to conceive, create and scale the detection, diagnosis and treatment of disease. At the core of everything Marty does is his love for people and his passion to save lives.


Listen in to learn more about Marty’s unique to developing solutions that break the norms of how biotech is done and his unique mindset to building a team of fellow imagineers to impact over a billion lives.


Some highlights of our conversation include:


1:32 – Who is Marty Keiser and what IV BioHoldings (IVBH) is up to?


5:09 – The Motivation Behind Everything


13:26 – Courage is required, not confidence


15:52 – Creating in the “negative space”


27:04 – Building a space to create and challenge norms


30:25 – A servant instead of a savior mindset in biotech


35:25 – A path to a servant approach


37:28 – The next billionaires will have impacted a billion lives


39:47 – Advice to my pre-CEO self


To learn more about Marty, follow him on LinkedIn: linkedin.com/in/marty-keiser-29181b4/


To learn more about IVBH: https://www.ivbh.studio/

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November 3, 2026 | In the News | Forbes Mammogen has been featured in Forbes in an article by Geri Stengel exploring the company's mission to transform breast cancer detection through innovative RNA-based blood testing. The feature highlights Mammogen's co-founder and CEO, Elizabeth Cormier-May, and her vision for making earlier breast cancer detection more accessible, particularly for women with dense breast tissue. At the center of the story is genTRU-breast™ , Mammogen's investigational blood-based diagnostic designed to complement existing breast imaging and provide additional biological insights that may help inform clinical decisions. The Forbes article also explores Mammogen's Series A financing of up to $30 million, its approach to affordability and patient access, and its ongoing commitment to prospective clinical validation. A major focus is the KATELYN-ERIN clinical study, designed to enroll approximately 2,600 women to further evaluate the performance of genTRU-breast™. As Mammogen continues advancing its technology toward clinical integration, the Forbes feature brings attention to an important challenge in women's health: improving access to meaningful information that can support earlier detection and more informed care. Read the full Forbes feature: Mammogen Bets Women Will Pay $500 For A Breast Cancer Blood Test Originally published by Forbes on November 3, 2026. Written by Geri Stengel. This summary was independently prepared by Mammogen. genTRU-breast™ is under clinical development, and prospective validation is ongoing.
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November 3, 2026
November 3, 2026 | In the News | Forbes Mammogen has been featured in Forbes in an article by Geri Stengel exploring the company's mission to transform breast cancer detection through innovative RNA-based blood testing. The feature highlights Mammogen's co-founder and CEO, Elizabeth Cormier-May, and her vision for making earlier breast cancer detection more accessible, particularly for women with dense breast tissue. At the center of the story is genTRU-breast™ , Mammogen's investigational blood-based diagnostic designed to complement existing breast imaging and provide additional biological insights that may help inform clinical decisions. The Forbes article also explores Mammogen's Series A financing of up to $30 million, its approach to affordability and patient access, and its ongoing commitment to prospective clinical validation. A major focus is the KATELYN-ERIN clinical study, designed to enroll approximately 2,600 women to further evaluate the performance of genTRU-breast™. As Mammogen continues advancing its technology toward clinical integration, the Forbes feature brings attention to an important challenge in women's health: improving access to meaningful information that can support earlier detection and more informed care. Read the full Forbes feature: Mammogen Bets Women Will Pay $500 For A Breast Cancer Blood Test Originally published by Forbes on November 3, 2026. Written by Geri Stengel. This summary was independently prepared by Mammogen. genTRU-breast™ is under clinical development, and prospective validation is ongoing.
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