The majority of diagnostics firms do not produce therapies, and the majority of therapeutic firms do not develop diagnostics. The two have been viewed as wholly different entities for a long time, with no contact or collaboration. One of the many beneficial outcomes of COVID was a renewed understanding of the critical role diagnostics plays in the treatment chain. 

“Simply said, you can’t properly address an issue if you can’t accurately diagnose it. As these traditional barriers fall, and we begin to collect and integrate data from better-informed and more engaged patients, I see a century’s worth of precision health opportunities, from disease prevention to earlier detection to targeted treatments that are far more tolerable and effective than current treatment standards.” 

Marty joined the field of entrepreneurship in the same way that most people do: with personal frustration, a vision of a better solution, and an “if not me, then who” and “if not now, then when” calling. For him, the personal frustration was with the time, expense, and risk involved in practically every area of healthcare, as well as with the diagnostics and therapeutics communities’ acceptance of 7-10-year development schedules, billion-dollar R&D expenditures, and 80-90 percent failure rates. There had to be a better way, he always thought. 



“ From 2016-2018 I entered one of the most creative periods of my life, pinpointing all of the traditional elements of success and approaching them in non-traditional ways, reimagining business models, inverting processes, breaking down silos, performing deep diligence on various data sources and technologies and establishing powerful partnerships that I would need in order to be successful. I picked up the baton of entrepreneurship with great excitement in 2018, confident in my plan and driven by a strong desire to make a positive difference for mankind.” 

After years of experience, Marty thinks that the most important mental exercise for entrepreneurs is being able to find harmony between the short- and long-term. He believes that one must be laser-focused on the short-term in order to execute important tasks that move the idea or the business forward, while at the same time never losing sight of the longer-term goal. He cites an anecdote, 

“ Growing up travelling in and out of New York City I learned that there is a trick to successfully navigating its crowded and chaotic sidewalks without tripping over people. I learned that in order to avoid physical contact with those approaching you, you must keep your focus in the distance. In this process, you may miss an opportunity to bump into an old friend, but you may end up making a new connection, or even meet the love of your life. The point being, know where you’re going and keep an eye towards the destination, the long-term goal, but don’t be afraid to take some short-term risks, to change course, or to take a different route on the way there. I learned the importance of this very early in my entrepreneurial journey and worked hard to find that harmony every single day.”